DMP
DMP (Digital Marketing Program)
Short-Term Program for artisans to take the products through social media platforms to enhance their productivity.
Course outline
Introduction
- What is a Digital Marketing?
- The Digital Marketing Industry
- What is e-commerce?
What a Digital Marketing?
- Types of Digital Marketing
- Establishing Marketing Goals
- Identifying Target Markets
- Creating a Marketing Plan
- Creating Marketing Content
- Assessing Marketing Performance and Adjusting Content
3 pillars in Digital Marketing
- User Journey
- Digital Channels
- Creativity & Content